The Pop-Down Project


Catching up on PSFK tonight, I found a great piece on a group dubbed the Pop-Down Project. Originating from France and now nearly 500 strong globally, the subversive art group likens real world advertising to internet pop-up ads. Their trademark, a large “X” affixed to the upper right hand corner – similar to what you’d find on a pop-up ad online – is downloadable from their site in template form.


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