Who is Nicole?

Nicole currently works as Senior Interactive Producer at KCRW, a world-renowned radio station broadcasting at kcrw.com and 89.9fm from Los Angeles, CA. The intersection of content and new technology is where her expertise lies, with industry knowledge and experience leading to nearly 10 years of new media production.

As an Associate Producer at Ten Music, a commercial music house representing top indie record labels and composers, Nicole worked with clients such as Saatchi & Saatchi, Wieden & Kennedy, and many others to produce original music for nationally-aired television commercials for brands such as Grey Goose, Oil of Olay, DirecTV, Mercedes, John Frieda and the NHL. She signed MC Lyte, a prominent female hip-hop artist whose vocal talent was featured in a television campaign for Old Navy and discovered an unsigned indie rock band named Marqui Adora whose music was featured in a nationally-broadcast car commercial for Nissan.

Nicole’s forte as a producer is fusing music and new media to generate content and additional cross-marketing opportunities. She has worked on several large Internet initiatives including a proprietary database of indie music for advertising, an online social community for assisted-living individuals in downtown Boston, and has handled A&R brand work for online campaigns for the Target retail chain along with Toyota Yaris.

With a B.A. in Information Communication Processes from Ohio State University and an M.A. in New Media from Emerson College, Nicole’s background runs the gamut from producing to populating original content. Graduating in the top three of her class, Nicole’s Master’s Thesis focusing on dominant ideology in the media was selected to be published by the college. One of her interactive projects entitled “Brand Identity” explored the oblique nature of commerce and culture and was featured in an interactive art show.

As a music lover, Nicole set out to put her imprint on the “Revolutions” radio program broadcast on WERS Boston by bringing in over a 75% increase in semi-annual listener contributions and over 5,000 listeners nightly. The station, as acknowledged by the Princeton Review, is the top college radio station in the country. Beginning with a 4am-6am on-air stint at WBGU then shortly thereafter taking a position as Production Coordinator for ohio.fm – one of the first college radio stations to stream online – Nicole finally landed at KCRW in Santa Monica, CA where she works with Garth Trinidad on the evening music program Chocolate City.

At her role as Senior Interactive Producer at the station, she handles content management and buildouts at kcrw.com in addition to overseeing social media initiatives.

contact: nicole@cifani.com

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